This example handle multiple cases of the countdown, show %-w weeks and %-d days only when necessary and handle pluralization, display the time as %H:%M:%S. Limited Time Only! 5 weeks from now 1 week from now (pluralization in action) 5 days from now 1 day from now (pluralization in action) 5 hours from now 5 seconds from now (finishin in ...) Change the value on the drop down to see the changes. HTML: <div class="countdown"> Limited Time Only! <span id="clock"></span> </div> JS: $('#clock').countdown('2020/10/10 12:34:56') .on('update.countdown', function(event) { var format = '%H:%M:%S'; if(event.offset.totalDays > 0) { format = '%-d day%!d ' + format; } if(event.offset.weeks > 0) { format = '%-w week%!w ' + format; } $(this).html(event.strftime(format)); }) .on('finish.countdown', function(event) { $(this).html('This offer has expired!') .parent().addClass('disabled'); });