Assign the countdown on several elements at the same time. HTML: <div data-countdown="2016/01/01"></div> <div data-countdown="2017/01/01"></div> <div data-countdown="2018/01/01"></div> <div data-countdown="2019/01/01"></div> JS: $('[data-countdown]').each(function() { var $this = $(this), finalDate = $(this).data('countdown'); $this.countdown(finalDate, function(event) { $this.html(event.strftime('%D days %H:%M:%S')); }); });